Rob has a background as a CPA/CA and has held prestigious CFO and GM positions for several Canadian and U.S. based companies. His consulting experience is international and he brings much more to the table than financial expertise. Because Rob has been in their shoes too, he understands how owner-managers need to move beyond bookkeeping and use their financials as a business tool.
Xing has been with SFD from the start and provides accounting, tax, and business advisory services to owner-managed businesses. He graduated from U of T in 2014 with a Bachelor of Business Administration degree, and obtained his CPA professional designation in 2020. He works with clients in a wide rage of industries including technology, professional services, real estate, construction, manufacturing, and career colleges. He is proficient in understanding businesses’ accounting and reporting requirements, and assisting on analyzing the numbers to help business owners understand the meaning behind them.
Magdelane’s experience in managing a call centre gave her a perfect grounding in herding the kittens in our office. As Program Manager she is responsible for ensuring that all aspects of internal and external deliverables are on time, and on budget. Magdelane is our resident guru for our resource management system DT Practice.
Karen has been a part-time bookkeeper working with Rob & Xing since before they started Smart Foundations. Her precision and experience mean we keep her very, very busy.
Kiran Kaur is an experienced CPA, CGA who joined SFD Professional Corporation in 2020. Kiran has been in the field of accounting and tax for over a decade and has gained valuable experience, providing high quality service to clients in various industries. Kiran is responsible for providing our clients with services in the areas of accounting, compilations of financial information, corporate tax planning and filings.
Having SFD as our accounting partner has been a fantastic experience, they are responsive, helpful and provide great insight into our business needs. Working with this team gives us a huge sense of relief and confidence.